Marketing Your Site

Once your site is live and you have started to add great content, you will want to quickly start marketing it to your target audience.

The articles below explain many of the techniques you can use and within hours you can start attracting visitors to your new website.

Recent articles

10 Ways to Increase Your Website or Blog Subscribers Mar 10, 2010: Here are 10 easy-to-implement strategies you can use to start getting more subscribers to your blog, content-driven website or newsletter.

SEO Tools - SubHub's Top Recommendations Mar 8, 2010: This article will provide you with some of the best SEO tools you need for optimizing your website for the search engines. We've also tried to include as many free tools as possible.

"What advice would you give to a business owner overseeing a Twitter and email campaign?" Mar 3, 2010: This question was asked in an interview VentureBeat did with Scott Dorsey, CEO of ExactTarget and Jesse Engle, CEO of CoTweet. The answers they gave are a great summary of how you should view social media marketing.

The Best Free and Paid Press Release Websites...and When to Use Them Feb 26, 2010: There are dozens of press release distribution websites. Most of them are a waste of time. This article picks the best and explains how to use them.

Email Newsletter Tips - When and How Often to Email Your List Feb 24, 2010: Even if you've spent hours crafting a fantastic email newsletter, there’s still one major hurdle to overcome: if your recipients don’t open your email and read it then all your efforts are in vain.

So, how can you make sure that your emails are opened?

SEO is a Strategy, Not A Tactic Feb 23, 2010: Search Engine Marketing and Social Media Marketing are not tactics you plug in and unplug from your online business.

They are your business.

In the online world, what you write, how you write it and where you write it is your marketing.

SEO Tips - Your Search Engine Optimization Questions Answered Feb 9, 2010: Here at SubHub, a lot of our most frequently asked questions are understandably based around SEO and everything it relates to - optimizing and ranking of sites, competitor analysis and so forth.

For a while i've been meaning to write an article that answers most of the questions we're asked and provides some useful SEO tips. So here it is!

15 Top Tips For Getting Great Testimonials Feb 8, 2010: Testimonials are sometimes referred to as 'the secret sales force', and with good reason. Psychologists have long understood the principle of 'social proof', which basically says people will do what they see other people doing.

Using Audience-Driven Marketing and Customer Service to Build and Support Your Brand Feb 5, 2010: As ever increasing numbers of web users utilize social media (Twitter, Facebook, YouTube, blogs and forums etc.), to engage and interact with others, so it figures that businesses of all sizes are wanting to get a piece of the action.
In this article we look at how you can use social media for marketing and customer support.

10 Important Online Advertising Trends Jan 29, 2010: The world of online advertising is changing fast and everyone involved with online business should understand what the trends are.

How To Build Your Reputation On The Internet Jan 22, 2010: Like it or not, today you are who the web says you are. More often than not, if someone wants to find out about you, they will go straight to Google and search on your name. Whatever they find will define, in their eyes, who you are.

It follows that you need to influence what they find in order to control and manage your reputation.

AIDA: The Secret Of Writing Copy That Sells Dec 21, 2009: Writing really good sales copy is a tremendously valuable skill.

One exceptional copy writer I met earns $400,000 a year writing salesletters. He guarantees his letters will outsell any letter that his client writes themselves ...or they don't need to pay him.

He has never not been paid.

How to Drive Traffic Through Social Media Dec 18, 2009: In a survey of their members by the AOP (Association of Online Publishers) social media was ranked as the 3rd biggest opportunity, after mobile and broadband.

Now is the time that you should start thinking about creating your own content-driven social media strategy. We show you how!

Improve Your Newsletter Open Rates With These 10 Subject Line Tips Dec 9, 2009: Email newsletters are a very important tool for communicating with your audience. They build relationships, trust and loyalty.

The most important piece of copy in your email is the subject line. In this article we show you how to improve your newsletter open rates with these 10 subject line tips.

Why and When You Should Unfollow on Twitter Nov 30, 2009: If your love affair with Twitter has recently faltered, due to information overload, there's plenty you can do to improve your user experience and restore your bond with this great tool.

Recently i've adopted a number of measures to drastically improve how I use Twitter, which i'll share with you here.

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