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What Colors Work Best for a Website?

Once you have decided on your website's layout, it is time to think a bit more about the colors.

The colors are very important.

Individual colors and color combinations instantly stimulate a reaction, emotion or feeling within the viewer.

Here is a brief list of the emotions evoked by all the main colors:

Red – Love, energy, action, excitement, passion, desire, strength and danger

Pink – Romance, love, femininity, friendship, truth, peace and caring

Orange – Warmth, energy, enthusiasm, vibrancy, goals and action

Brown – Earth, home, outdoors, inexpensive, stability and simplicity

Gold – Wealth, god, winning, happiness, prestige, wisdom and desire for power

Yellow – Sunshine, joy, intelligence, imagination, social energy, warmth and happiness

Green – Growth, personal goals, renewal, youth, stability, freshness, nature, the environment, health, healing, help and harmony

Turquoise – Calming, emotional healing, protection, refreshing and sophistication

Blue – Professionalism, wisdom, trust, calm, reassured, communication, water, loyalty and formality

Purple – Royalty, influence, spiritual power, self assurance, nobility, transformation, enlightenment and mystery

White – Purity, spirituality, peace, reverence, simplicity, humility, innocence and birth

Silver – Glamour, high tech, dreams, clairvoyance, ornate riches, sleek and modern

Grey – Security, reliability, intelligence, staid, conservative, practical old age, dignity and maturity

Black – Protection, power, solidity, strength, sophistication, death, formality, mystery and authority

For a more detailed look at the meanings of color, go to:

www.sibagraphics.com/colour.php

When picking a color consider:

What color will your audience expect to see? A site about gardening would probably use greens and browns, a site about alpine skiing would have lots of white and a site about sailing would probably use blue and yellow to create the association with water and sun.