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What Are Publishers Charging For Their Subscription Newsletters?

We are frequently asked how much do publishers charge for their content and how frequently do they collect the money. The following results are taken from the 2009 Paid Content Study produced by MarketingSherpa. The study results are based on the answers provided by 311 publishers:

Recurring versus One-Off Charge

Recurring billing    74%
One-Off Charge    26%

Frequency Of Billing

One-Time Charge    27.8%
Monthly subscription    5.2%
Quarterly subscription 3.1%
Yearly subscription    63.9%

Annual Subscription Value

Less than $50        10.4%
$50 - $100          16.7%
$100 - $500        40.6%
$500 - $1,000        14.6%
Over $1,000        17.7%

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